Nissan Armada, Most Affordable Full-Size 3-Row SUV, Gets More Expensive

Oh, and the sporty new Armada NISMO version’s price tag might surprise you.Justin BannerWriter

MotorTrend StaffPhotographerManufacturerPhotographerAug 19, 2025

Well, it was nice that Nissan could offer a three-row large SUV for less than $60,000, but that’s no longer the case for the 2026 Armada. With everything going on with imports and tariffs this year, we suppose cracking the $60,000 mark was inevitable for the Armada, considering it is imported straight from Japan.

While the news is bad for anyone looking for a straightforward large SUV from Nissan, the Pro-4X and new-this-year NISMO offer some new content for those looking to either claim the outdoors or the streets while the Platinum Reserve makes you question if the extra price of the Infiniti QX80 is worth it. Since the Nissan needs to be imported, how does it stack up to American-made vehicles like the 2025 Jeep Wagoneer and the San Antonio, Texas–built 2026 Toyota Sequoia?

The price jump for the 2026 Nissan Armada starts with the destination charge, something we normally include in our reports to reflect the price you should expect to pay at your dealer. For the 2026 MY Armada, this price has increased by $295 thanks to its new $2,190 charge.

While not significant towards the increase for the SV trims, it is also not zero and is the biggest driver of the price increases on the SL trim and above. The charge’s impact on the SV’s price is relatively minimal because, well, that model’s prices rise by $1,615 for the rear-drive model and by $2,615 for the four-wheel-drive version, with the $295 destination charge increase being a small part. Those SVs now cost $61,030 and $64,030.

Looking at the SL and above trims as a point of comparison, the price increase from last year is only $855 while the base cost only went up by $560, with both figures including the $295-pricier destination charge.

And There’s Something New!

Nissan shuffling around prices on an existing SUV—which was seriously upgraded last year—wouldn’t be much news aside from the tariff angle, but there is a new Armada variant for 2026: The high-performance, street-tuned Armada NISMO. We’ve been curious how much this upgraded, somewhat unexpected Armada offering might cost, and now we have an answer: $81,720. Now, whether you think the NISMO’s extra 35 hp (for 460 ponies total) and styling and handling upgrades are worth that is, well, entirely up to whether you dig the Armada NISMO in the first place. But for comparison, other performance-focused full-size three-row SUVs cost a lot more, with Cadillac’s Escalade-V demanding more than $100,000, as does Mercedes-AMG’s GLS63, though both come with significantly more power.

As the Armada’s price increases for 2025 moved the Nissan closer to its competitors’ pricing, the 2026 price increases close that gap further. The Nissan remains cheaper, generally. Its direct Japanese competitor, the 2026 Toyota Sequoia, starts at $66,120, despite being produced in America, making it $5,090 more expensive than the 2026 Armada SV; it also is pricier across the board, trim for trim, including the off-road Sequoia TRD Pro ($82,860) versus the Armada Pro-4X ($76,490).

Same goes for the 2025 Jeep Wagoneer, our top pick in the segment. Though the price differences between it and the Armada are smaller, the Nissan still rings in for less money. The entry-level Jeep is only $1,010 more expensive than the Armada SV, and the upscale 2025 Wagoneer Super Special—at $83,230—is only $490 more expensive than the Nissan Platinum Reserve, which could make your choice a little bit harder between the two. While the 2025 Jeep Wagoneer Overland—at $74,835—is a bit more show than off-road go, unlike the 2026 Armada Pro-4X, the reduction in pure dirty speed equates to a $1,655 favorable price to the Jeep.

While it no longer costs less than $60,000, the 2026 Nissan Armada is still cheaper than its main competitors, including the Chevrolet Tahoe. Again, that’s nothing to sneeze at, and the price advantage holds even as you move up in the lineup to the nicer, or more off-road-capable, or now (with the NISMO) sportier trim levels.

2026 Nissan Armada Full Lineup Pricing