Maserari has teamed up with Italian fragrance and lifestyle brand Acqua di Parma to release a collection of automotive accessories. Inspired by the Trident brand’s grand touring heritage, the collaboration centres on turning long journeys into an immersive sensory experience.
The Acqua di Parma x Maserati collection includes an Andiamo car diffuser in Acqua di Parma’s signature yellow hue and branded with both companies’ logos. The refillable car diffuser attaches magnetically to the vehicle’s air vents, releasing the fragrance throughout the cabin when the air conditioning is turned on through the diffuser’s simple cursor.
The Passepartout Leather Charm, made from genuine leather with yellow stitching and finished with Maserati’s logo, holds a 12 ml bottle of Acqua di Parma Colonia Eau de Cologne.
A set of Maserati blue Nappa leather gloves with contrasting yellow piping completes the collection. The fingerless driving gloves are perforated at the knuckles and are fastened using tone-on-tone laser-etched buttons.
Maserati Collaborates with Acqua di Parma to Celebrate Art of Travel
Posted September 20, 2025
By: Cale Nuttall
The latest collaboration between Maserati and Acqua di Parma celebrates the art of travel and Italian craftsmanship.
Maserari has teamed up with Italian fragrance and lifestyle brand Acqua di Parma to release a collection of automotive accessories. Inspired by the Trident brand’s grand touring heritage, the collaboration centres on turning long journeys into an immersive sensory experience.
The Acqua di Parma x Maserati collection includes an Andiamo car diffuser in Acqua di Parma’s signature yellow hue and branded with both companies’ logos. The refillable car diffuser attaches magnetically to the vehicle’s air vents, releasing the fragrance throughout the cabin when the air conditioning is turned on through the diffuser’s simple cursor.
The Passepartout Leather Charm, made from genuine leather with yellow stitching and finished with Maserati’s logo, holds a 12 ml bottle of Acqua di Parma Colonia Eau de Cologne.
A set of Maserati blue Nappa leather gloves with contrasting yellow piping completes the collection. The fingerless driving gloves are perforated at the knuckles and are fastened using tone-on-tone laser-etched buttons.
The items in the Acqua di Parma x Maserati collection are presented in Acqua di Parma’s signature ‘hat’ box, or coffret. Exclusively available at Acqua di Parma’s boutiques in Milan, Rome, Saint-Tropez and Paris, only 100 complete sets will be sold. The car diffuser is available through Maserati dealerships and online, as well as at the aforementioned Acqua di Parma boutiques and on their website for £235 (around R5 500).
